The folks who populate farm magazines – writing and photographing stories, and putting it all together – have a deep love for the paper in their hands.

But it takes more than love in 2022, as paper and mailing costs (and every other cost) continues to rise.

Greg Horstmeier is editor-in-chief at DTN/Progressive Farmer. He’s got some ideas about what print media could look like in five years—and, what editors could do to meet their readers’ needs.This last episode in our series on the Future of Print Media in Agriculture dives a little deeper into how that could all look, with host Holly Spangler.

Holly and Greg talk through:

• What farmers say they want in a story
• What the humans have to do with it
• What happens when readers don’t want to be challenged
• How the pandemic has created a double-edged sword for farm magazines
• Whether anyone but journalists want long-form journalism
• Which farmers and which ages will turn back to magazines