In this episode of Actionable Marketing In Minutes we are going to chat about How to Evaluate Your Content Quality.
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Problem:
With businesses having to maintain a presence on so many digital channels, there is huge pressure to churn out copy constantly. People expect your brand and website content to deliver insight or entertain, without being overtly promotional. Content is indeed king but only if it produces engagement. If your content quality is poor then it can impact your brand credibility, reputation and even lead to decreased conversion rates … Continue Reading
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