In this insightful episode of Activity Coaching Conversations, Heather and Sabine chat with Justin Stoddart, the savvy CEO of ProInsight and author of the Upstream Model. Justin, a veteran podcaster and former home builder, imparts his unique strategy for building collaborations and referrals.

Learn why he emphasizes the importance of creating relationships with other professionals and how significant life events can be leveraged for outreach. Be intrigued by the concept of an advisory board and how it can bolster your business against big tech.

Lastly, get a glimpse of the valuable trainings provided by ProInsight, designed to foster collaboration amongst a million professionals across the US. Tune in to glean more insights!

Episode Highlights:

08:28 - We think because we're in a B2C business that we need to market to the end consumer, and what that oftentimes looks like is you have a large database of prospective clients and you realize that what you've always been taught is it's a numbers game. Just go through the numbers and if you talk to enough people, out the other side will come some opportunities. And so we wear out ourselves out talking to everybody playing the numbers game.

10:52 - If you treat now this professional as your client and really do a discovery conversation to say, "Where are you at? Where are you headed? What's your plan to get there? What obstacles might be getting in your way?" And then you go to work to add value to that business owner. Number one, that creates a lot of trust and credibility and they want you in their business now.

16:16 - I do think that you need to get clear on what are my life experiences that have really positioned me to serve people in a unique way and maybe focus on that life event and just ask yourself the question of who are the other professionals that are serving either at the same time or just before you that are upstream.

Contact

Heather Price Consulting

Justin Stoddart

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Book:  The Upstream Model

Podcast

Website