If you’re anything like us and other listeners of Actsplore This Podcast, you’re most likely on your own journey of discovering your WHY in life. Call it your purpose, north star, ikigai or your ‘reason for being’, it is undoubtedly a never ending journey of discovery!

Wong Ling Yah is the epitome of someone who digs into her WHY. Not only that, she took her interest and curiosity for podcasting and learning about other people’s WHY to the next level! 

In 2020, she started the So This Is My Why Podcast (STIMY) to feature inspiring people about how they found their way & turned it into reality. Within 6 months, STIMY was featured multiple times on the Late Late Show with James Corden! 

The podcast has since hit #2 in Malaysia & Singapore (Business & Careers); #3 in Indonesia (Careers) on Apple Podcast, 125+ episodes, appeared on Tech in Asia and featured a former US Congressman, 4 Star Generals, Olympians, VCs, entrepreneurs, C-suite executives, Michelin-starred chefs & viral TikTokers. 

She has also built a following on LinkedIn & has since had multiples posts go viral (even hitting 1.24 million impressions in one post!). 

A former lawyer herself, Ling Yah now helps other founders, VCs and C-suite executives build a LinkedIn personal brand to elevate their career and company presence.

Tune into this episode to learn about her insightful discoveries of other people’s WHY and her own, as well as learnings from her new entrepreneurial journey as a writer, podcast and LinkedIn personal branding strategist.

Highlights:

6:40 transferable lessons she took away from her past life as a lawyer

10:21 what sparked the inception of So This Is My Why Podcast 

12:48 how she got 15 guests to say Yes before she even came up with a podcast title

13:36 what Guy Kawasaki taught her 

24:10 key learnings she has distilled from interviewing hundreds of guests on their WHY 

26:38 the golden lesson from Lydia Fenet: Network or Die! 

28:30 the secret to her impeccable research skills 

35:15 how taking tiny actions led to her success  

42:29 why we all need to take Personal Branding into our own hands

44:45 her Personal Branding hacks 

Watch this episode on YouTube: https://youtu.be/tLszwZi_XA0

Check out the So This Is My Why podcast here: https://open.spotify.com/show/1ZK3NFTEX2EWXTvwelWHA7