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62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla Peoples

62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla Peoples

Released Wednesday, 2nd August 2023
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62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla Peoples

62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla Peoples

62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla Peoples

62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla Peoples

Wednesday, 2nd August 2023
Good episode? Give it some love!
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This week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies.

They've opened multiple practice locations and currently run the Stillpoint, a wellness center that offers acupuncture, massage, and skincare.

And they teach fellow acupuncturists how to do facial gua sha and microneedling, both online and in-person. These classes are usually free and worth several NCCAOM PDA credits each, by the way. Check them out here.

As you’ll hear in the interview, I discovered Tori and Marla by taking their free microneedling class last year and have since integrated it into my practice. And I use their skincare line because I’m always searching for products with clean ingredients (without hormone disruptors), fair labor practices, sustainable packaging, etc.

We dig in and talk about everything. I think you’ll enjoy this one!

In this episode we talk about:

  • How both Tori and Marla left corporate careers to become acupuncturists
  • The struggle behind their decision to add skincare services into their acupuncture clinics
  • The reason they felt compelled to create their own clean skincare brand
  • Their transition to teaching skincare PDA classes to other acupuncturists, and why they love it so much
  • What Kenny Rogers has to teach us about entrepreneurship
  • Why closing a practice isn't a failure
  • And much more

SHOW NOTES:

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Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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