Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.

She initially opened her doors in 2020 and made over $200,000 in her first year of practice. Yes, in a pandemic. 

She has been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.

In this episode, we talk about: 

• Gudrun’s journey of opening and expanding her acupuncture practice in Chicago
• How a membership model has helped build her practice
• Creating a supportive work environment and allowing team members to practice in a way that suits their strengths
• The challenges of marketing and generating patients for multiple locations
• Investing in public relations and social media management and bargaining for these services if you can’t afford them
• What marketing has worked to build her practices, and what fell flat
• And much more

Gudrun is making waves and not afraid to get visible on a local and national level to shine a positive light on our profession.

She shares so many insights today about leadership and building a brand. I hope you enjoy this episode!

SHOW NOTES:

• Website: www.moonrabbitacupuncture.com
• Instagram @moonrabbitacupuncture
• Gudrun's Business Insider interview
• Gudrun's Social Media Manager: Monika Dixon PR 

This episode is sponsored by Jane.

Many of you are familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant all-in-one practice management software and the sponsor of our show today.

The team at Jane know your time is valuable and they’ve designed Online Intake Forms to help you reduce admin work and so that you can take back your treatment time.

Whether you need to collect patient data, insurance policy information, health history, or consents, Jane’s Online Intake Forms offer a safe and secure way to gather everything you need before your patients walk through your door.

You can also collect payment details securely through your intake form, via Jane’s PCI-compliant payment solution, saving your patients time at checkout.

To learn more about how Jane’s intake forms can help, head to jane.app/guide to book a 1-on-1 demo with a member of their team. If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up to get a 1-month grace period applied to your new account.

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