In this episode of the Ad Nerds Podcast, host Spanky shares news and insights from the advertising industry. YouTube announced new advertising formats for its short-form video platform, Shorts. WPP, the agency holding company, is embracing generative AI in advertising. Small businesses can create impactful advertising campaigns using user-generated content, social media platforms, and DIY video tools. Teleflora's new Mother's Day campaign uses user-generated content to capture the emotion of parenthood. Liquid Death is disrupting the beverage industry with its edgy marketing, packaging, and smart social media strategy. Jim Beam is launching a new global ad campaign to celebrate the energy and confidence that comes from being connected with others.

Key Moments

• YouTube Announces New Advertising Format for Short Form Video Platform, Shorts. (1:10)
• Generative AI in advertising isn’t going anywhere. (2:43)
• How to create a UGC ad that captures the emotion of life's moments. (5:56)
• Liquid Death is taking the beverage industry by storm with its edgy marketing packaging and smart social media strategy. (9:07)
• Jim Beam Launches New Global Ad Campaign. (15:59)

Links

• YouTube BREAKING NEWS: https://www.adweek.com/programmatic/youtube-kicks-off-newfronts-with-new-shorts-ad-formats/
• https://www.adexchanger.com/agencies/wpp-does-not-fear-generative-ai/
• Teleflora's Mother's Day Campaign: https://www.teleflora.com/the-hardest-part
• Liquid Death: https://liquiddeath.com/
• Jim Beam's "People Are Good For You" Campaign: https://adage.com/article/cmo-strategy/jim-beam-reveals-new-look-campaign-featuring-sweet-caroline/2387281

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