In this episode,  we spoke with Lucrecia Capparelli, a Senior Business Development Manager from AdUp-Techology, and dived deep into the Native Advertising waters.

We described their self-self platform and its capabilities, but mainly we wanted to understand how they see the future of native advertising and how they differ from their competitors such as Taboola and Outbrain.

We got a glimps of how they get access to digital publishers to build a unique and exclusive portfolio (as a part of Axel Springer), thus creating a very attractive offer for paid-media advertisers, especially in the travel industry.

If you're managing PPC or any other form of performance marketing campaigns, tune in to learn more about native advertising and how to use platforms like AdUp-Tech to maximize your media budgets in a smarter way.

We also invite you to share your opinion and experience with us on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_nativeadvertising-podcast-programmatic-activity-6955769800618864640-1cVb.

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech