Lead magnets are a great way to capture new leads details on your website, but do they work? In this episode, Adam + Simon discuss why lead magnets have a bad reputation and how you can make them work for your business. What can you offer to prospective customers that will deliver great value and earn the trust of your prospective customer rather than making them unsubscribe and move on to your completion? Watch this episode to find out.  You can connect and ask questions in our LinkedIn group: https://www.linkedin.com/groups/9046874/