Episode Summary:Kevin talks with Growth Marketing Lead at Interseller, Kristina Finseth about her career path, here unique understanding of marketing and sales, how to build a growth organization from scratch and more.About KristinaKristina owns growth marketing at Interseller, a platform that helps recruiters engage with talent through contact data identification and personalized email sequencing. Having been in the shoes of a recruiter in startups, enterprises, and agencies - she is genuinely driven by a desire to make a positive impact on the way companies engage with talent in today's market. On any given day, you'll find Kristina jamming with recruiters on messaging candidates, training jiu jitsu, traveling, or exploring the local food scene.Episode Highlights:Kristina’s career path - military, recruiting, marketing, sales, growth (business development and marketing)If you’re in a marketing capacity, do whatever you can to get involved with salesWhen revenue is the common goal between sales and marketing, it’s really easy to remain in sync with the activities you’re runningOne of the biggest challenges facing new growth marketers - building out the repeatable processes, documenting, building the playbook so that as your team grows, and your company grows, it’s easier to plug and play with different people and have them in their niche specialtiesThe biggest misconception marketing has about sales The biggest misconception sales has about marketing LinkedIn Poll results about where SDRs should report intoWhat is a growth associate, what do they do, and advice for someone considering how this function would fit within their org?How you can start to change the narrative around traditional funnel metrics to focus on revenue and when you know you have done that successfullyCurrent trends in marketing and growthKristina’s number one piece of advice for adoption of toolsTweetable Quotes:"If you’re in a marketing capacity, do whatever you can to get involved with sales."– Kristina Finseth"When revenue is the common goal between sales and marketing, it’s really easy to remain in sync with the activities you’re running."– Kristina Finseth"There's are some sales rockstars out there that know how to get in front of prospects better than some marketers.."– Kristina Finseth on the biggest misconceptions marketing has about sales“What's different is, I'm going to get booked meetings for you. So look at the quality metric, which is if meetings are getting booked, and then we're closing those meetings. That's what people should be worried about. Are we closing those deals? It really is all about revenue, not just Hey, I had 1500 people register for a webinar. Here's a lead list. Right?” - Kristina FinsethLinks:Kevin Mulrane:https://www.linkedin.com/in/kevinmulrane/ ( LinkedIn)Kristina Finseth:https://www.linkedin.com/in/kristinafinseth/ ( LinkedIn)