Travis and Kevin talk with the Co-Founder of Reachdesk, Alex Olley, about getting back into the trenches, prospecting, creating a safe environment for your reps, how a pivot led to Reachdesk tripling their revenue, and more.Episode Highlights:A co-Founder who runs the revenue and marketing functionsPassionate about genuinely knitting together sales and marketingMost passionate about prospecting and cold calling, creating videos, and writing emails Prospecting with emotions and creating spirits through prospecting “If you’re living in fear wondering what your prospect might say, don’t bother in the first place”Pushing boundaries and figuring out where the lanes areCreating a safe environment for your reps to take risks and how to help them visualize their growth processThe value of creating connections with peoples pastsHow to know when your leader doesn’t know the answers and what to do about itGetting back into the trenches as an SDRHow Reachdesk’s pivot led to them tripling their revenue in three monthsYou guessed it again, sit down and talk to your customers to learn how you can serve themHow Alex evolved his onboardingThe importance and value of the buddy system How to maintain a culture and how Reachdesk allows everyone on their team to share their values into a community word cloud that growsHow to give your employees a bigger share of the voice to drive the cultural change that everyone is talking about Negotiation tips from Alex’s time as a lawyerAlex breaks down how writing sequences is the same as composing a songHow do you teach someone how to make sequences?A lesser-known way to approach messaging in your outreach through storytellingCreating an experiential sequence to build relationships with your prospectsHow to create virtual and remote experiences that keep people engaged and hold their attentionHow to truly differentiate your customer experience in the marketplaceThe new currency is experienceWhy companies are so reluctant to change and ungate their content…Quotes“You’re never gonna win 100% of the time. And if you go into prospecting and you think, I’ve got to make this so perfect, because I don’t want to get in trouble. I’m living in fear of what my prospect might say, don’t bother in the first place right?” - Alex Olley“You’ve got to create an environment and tell people where the boundaries really are.” - Alex Olley on creating a safe environment for reps to take risks“As leaders, we have to start making statements about what we think is okay, then handing that over to someone and saying go and test it.” - Alex Olley“How do you tell a story in a narrative within your sequences or your outreach which builds “You’re the one who’s orchestrating. You can build together a structure that gives your audience a desire to listen. Tell a story. Make it enjoyable.” - Alex Olley“Always be positively unsatisfied.” - Alex OlleyLinks:Alex Olley: https://www.linkedin.com/in/alexolley/ (LinkedIn)https://www.reachdesk.com/ (Reachdesk)Travis King:https://www.linkedin.com/in/travisandreking/ ( Linkedin)Kevin Mulrane:https://www.linkedin.com/in/kevinmulrane/ ( LinkedIn)