Chief Data Scientist at Ziff David (formerly Mashable) Haile Owusu talks about Velocity, Mashable's predictive social analytics tool to help navigate the new publishing space and discusses the role of data analytics in media.

The issue of brand safety

Sep 25th, 2017 33m 25s

In this podcast, ADMA has teamed up with Which 50 to talk about the issue of brand safety and the broader issues around programmatic. Hear from key industry players such as AdRoll, Integral Ad Science, Sizmek and Cherry Media Group, who kick of

Design thinking for customer experience

Sep 11th, 2017 23m 8s

Design thinking originated from 1960's architecture and has recently been applied to business strategy with intriguing results. Hear what industry experts Michael Buckley, managing director of Accenture Interactive, and Joe Cincotta managing di

Storytelling in the digital age

Aug 11th, 2017 7m 30s

Content is an essential part of modern marketing, as customers are increasingly looking to educate and inform themselves before approaching brands. In this increasingly customer-driven era, storytelling has become an integral part of connecting

Social media: when things go wrong own the problem

Jul 11th, 2017 15m 56s

Joining Andrew Birmingham is Trinity P3 chief, Darren Woolley and Pepper IT managing director, Ryan Shelley. They discussed how leading organisations utilise social channels and the need to be prepared for bad press.

Brand viewability

Jun 16th, 2017 16m 57s

Join the debate on viewability with Ben Sharp, VP and Managing Director Asia Pacific, AdRoll, James Diamond, the Managing Director of Integral Ad Science, Leah Daly, the founder of Cherry Media Group and Imran Masood, the Country Manager of Siz

Data Day 2017: Cambridge Analytica

Jun 6th, 2017 9m 37s

Cambridge Analytica (CA) combine data mining and analytics to influence audiences. CA is specialises in political campaigns and is infamous for its role in the 2016 U.S. presidential election. Following a presentation at ADMA Data Day 2017, we

Bringing museums into the digital era - Brightest Minds series

Oct 11th, 2016 6m 8s

Cynthia Round, former Senior Vice President for Marketing and External Relations at The Metropolitan Museum of Art talks about the museum's rebrand, its challenges and using technology in a non-disruptive way to make museums accessible (and irr