Susan interviews John Battelle Founder and CEO of Federated Media and Roy deSouza, Founder and CEO of ZEDO, Inc. Meet the first virtual ad exec, Flovisa Tackleberry and the first self serve blog network. Take the trip from eyeballs to message exchange as we explore the differences between Web 2.0 and Web 3.0 which will be about persona manipulation and ubiquitous content. Get tips on some of the most evolved new sites, including the latest in social commerce. Get a leg up on the latest ad models occurring in this new world of social media. Your brain will see saw back and forth in the fast paced tennis match of a show.