Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understanding of what AI actually is. Alex Castrou

Accelerating Campaigns with Automation & AI (with Eric Mayhew)

Mar 1st, 2024 29m 10s

Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it his purpose to improve how people buy digital

Examining the Supply Side (with Ian Trider)

Oct 3rd, 2023 31m 51s

In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply path’s crucial role in impactful programmat

Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

May 30th, 2023 31m 12s

What does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern

Diving into DOOH Advertising (with Ian Dallimore)

May 1st, 2023 50m 12s

After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Di

Reaching Black Audiences in Adtech

Mar 29th, 2023 24m 50s

While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic media inventory is an ongoing problem.

Getting Smart About CDPs and First-Party Data (with Cory Munchbach)

Feb 28th, 2023 47m 35s

To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In thi

How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq)

Jan 26th, 2023 31m 46s

This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores how and why advertisers must rethink turnkey

Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)

Mar 29th, 2022 33m 46s

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing

Keeping up with Cannabis Advertising (with Sam Hollander)

Feb 23rd, 2022 40m 1s

Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by sig

Finding Mentorship in AdTech (with Matt Barash)

Jan 26th, 2022 54m 50s

Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolving field. Renowned adtech sales leader, executive advisor, and AdTech Personality of the Year

How to Thrive as a Programmatic Consultant

Dec 20th, 2021 41m 46s

After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepreneur, Helene has gained hard-and-fast insig

Creating Inclusive Workplaces (with Corean Canty)

Sep 15th, 2021 36m 47s

The adtech industry has been working through a ‘Great Resignation’ this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusive needs. Noor speak with Corean Canty, the C

Test Cookieless Targeting...Now! (with Angelina Eng)

Jun 28th, 2021 43m 58s

Even with Google’s recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers may have more breathing room to figure out

How to Lead a Digital Agency (with Mitch Joel)

May 28th, 2021 50m 16s

Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it’s more challenging than ever to maintain an agency's success. For per

How to Pitch Digital Innovation (with Walter Geer III)

Apr 29th, 2021 37m 35s

The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowers his team to keep innovation at the forefr

Considering Cookie Loss & Privacy Law (with Pedro Pavon)

Mar 30th, 2021 40m 3s

With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new ways to target audiences. Staying up-to-date on

Is it Time to Bring Programmatic In-House? (with April Weeks)

Jan 28th, 2021 26m 56s

In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge. In this episode, Centro's EVP of Media Services and Operation

Committing to Professional Growth (with Jeff Smith)

Oct 28th, 2020 29m 8s

These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for months, yet they still understand the need to develop their careers and skills in uncertain t

Empower Your Media Buys through eLearning (with Christine Kim)

Sep 30th, 2020 23m 59s

Staying on top of the tricks of the trade as a media buyer has become steadily more complicated. With so much emphasis on programmatic buying and self-service adtech solutions, an updated education on the latest is hard to maintain. As the lead

Dealing with Diversity (with Veronica Appleton)

Aug 26th, 2020 26m 57s

In reaction to the current worldwide social movement against racial inequality, many companies are scrambling to improve their diversity, equity, and inclusion (DEI) strategies. In this episode, DEI executive and educator Veronica Appleton prov

Create Cause-Based Campaigns

Jul 20th, 2020 43m 23s

While most consumers are familiar with ads that promote the sale of products and services, many may be less familiar with cause-based campaigns—campaigns that the market the missions and movements of cause-based organizations. For some perspec

Create Cause-Based Campaigns

Jun 29th, 2020 43m 23s

The Art of the Subscription Box

May 27th, 2020 38m 43s

The subscription box market is worth an estimated $15 billion, according to McKinsey. In addition to the convenience factor, this industry's radical growth is partly due to our transition into a post-COVID world. Dustin McAdams, CEO of petca

Think Clearly Under Pressure (with Lola Wright)

Apr 28th, 2020 24m 27s

Even with social distancing feeling like the new normal, advertising and marketing professionals must continue grappling with the constraints a 'work from home' lifestyle puts on their professional and personal lives. The real-life distance fro