Area/Topic
Sweden, Fishing, Tourism Business Development

Helen Lundgren
Founder & Administrator
Catch & Relax

I am married to my husband Bo, 2 daughters 22 and 17 and our dog Minnie.
Running Catch & Relax since 2005 and Business Improvement Consultants since 2002 and have my coaching Program Life On Your Terms for 1 year.

I live on an island in the Stockholm Archipelago and this life is what we want to share with our clients. I love nature adventures, creating adventure and experiences for our clients to create more balanced lives for people in my coaching business and help companies get better results through my consultant work.

I love fishing, boating, skiing, films, and books about personal development and my motto is "Obstacles are possibilities with thorns"

https://catchrelax.se/

Summary
Helen Lundgren shares her journey of starting Catch and Relax, a fishing tourism company in Stockholm Archipelago, Sweden. She discusses the unique geography and nature of Sweden, as well as the challenges and rewards of living on an island. Helen emphasizes the importance of mindset and taking control of one's life through entrepreneurship. She also highlights the potential of AI and technology in business and the impact of entrepreneurship on family dynamics. Helen's passion lies in helping others create their own businesses and live life on their own terms.

Takeaways

• Sweden's geography and nature offer diverse opportunities for tourism and outdoor activities.
• Entrepreneurship provides the freedom to live life on your own terms and create a balanced lifestyle.
• Mindset plays a crucial role in achieving success as an entrepreneur.
• Utilizing AI and technology can enhance business operations and create new opportunities.
• Entrepreneurship can have a positive impact on family dynamics and create a more balanced environment.

Learn more about the Big World Made Small Podcast and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers at bigworldmadesmall.com.