Pat Holmes is in charge of the paid media and digital advertising at Instapage. After joining Instapage in late 2015, Pat scaled out the AdWords program and built it out for extensive optimization. He also expanded the Instapage paid acquisition program to include social channels including Facebook, Twitter, LinkedIn, and Quora.

Previously Pat held a similar role at Tightrope Interactive a digital marketing firm that offers a full-service media buying, lead generation, and other growth services.

Like many Instapage team members, Pat is certified in AdWords and is also an integral part of the marketing team as a writer for our blog and active contributor with his insights into product development.

The topics discussed in this episode include a discussion on marketing to marketers, deceptive advertising tactics, and the self-driving growth of the marketing technology industry.