As a Planner in Advertising, you need to don many hats. Dig for the truth like a Detective. Build a logical argument like a Lawyer. And move hearts with your insight articulation like a Songwriter. But you'll find 5 imposters on your way that

[Brand] How Do Brands 'Own' Words?

Dec 26th, 2021 26m 52s

Language helps us understand and be understood by each other. But are brands and consumers speaking in the same Language?In this episode, I talk about the use of Language in the world of Marketing. Why brands want to 'own' words Andhow brands

[Content] What Makes You Interesting?

Nov 2nd, 2021 13m 38s

People don't want to consume Advertising, unless the brand has something Interesting to say.Digital age comes with new ways to make advertising Interesting. In this episode, I list down 7 ways in which advertising in the recent past has engage

[Brand] What Do You Stand Up For?

Jul 5th, 2021 16m 43s

Marketeers believe that having a Purpose gives brands a reason to exist. It answers the WHY of @simonsinek 's golden circle model.But...Is brand purpose only about the brand? An answer to Why it does what it does?What it stands for?What if

[People] How To Grow In Digital Age?

Apr 18th, 2021 17m 28s

Maslow's hierarchy of needs talks about different levels of needs and motivations that have to be fulfilled for you to grow at your full potential.That was developed in 1943. Today in the digital age, our reality is different. And so we need a

[Brand] Have ALL Stories Been Told Already

Dec 31st, 2020 17m 43s

In this episode, I share my point of view on storytelling in advertising and how brand narratives are shaped through premise and human insights.I ask and wonder,Is it ok to tell the same stories again? Don’t we have any new stories any more?

[Culture] What's Trending Today And Why?

Nov 21st, 2020 15m 30s

In this episode I discuss a few videos / 'memes' that went viral recently. Trying to understand what made them go viral - the social, cultural undercurrents that helped the content sail.You can listen to me talk about the wave of "rasode mein

[Content] What Is Wrong With Arranged Marriages?

Sep 6th, 2020 19m 25s

There are many things wrong about Indian Matchmaking and how it is done. 'Arranging' people to get together is less about marriage, and more about family status. What could we change to make it more useful?--- Send in a voice message: https

[People] But Who Believes In Advertising?

Jul 19th, 2020 16m 44s

Advertising always makes people skeptical. We don't like to believe what Advertising tells us. We don't like being sold to. What is then the purpose of Advertising? Should there be a purpose? Find out in this episode.--- Send in a voice mes

[Culture] You Think You're Beautiful?

May 25th, 2020 22m 20s

Advertising can impact Culture, as much as it is impacted by it. In this episode, I discuss the role of Culture in Beauty Advertising. Discussing some books, some ads and also some personal stories that have made me think about how beauty cultu

Trailer

TRAILER - Advertising Not a Funny Business

May 5th, 2020 1m 10s

Light Bulbs and Windows - that's what advertising is all about!--- Send in a voice message: https://podcasters.spotify.com/pod/show/snigdha-bose/message

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