A Client Search Consultant Master On How To Win Advertising Agency New Business | EP: 29
A Client Search Consultant Master On How To Win Advertising Agency New Business | EP: 29
A Client Search Consultant Master On How To Win Advertising Agency New Business | EP: 29
Brilliant, Actionable Thinking From A leading Advertising Agency Search Consultant
I had the great pleasure of working with Michael Keeshan who was President, COO of Saatchi & Saatchi Advertising New York, global Cheif Strategic Officer of Saatchi and managing director of the agency search firm MagikBox. MagikBox managed Fortune 50 agency searches. um, like AT&T and Novartis.
Michael was always the smartest and funniest guy in the room.
I did this interview in 2006. It covers how advertising, digital, PR agencies, you name it, should manage their business development process and pitches and presentations.
Why 2006? I got into podcasting rather early. here are a couple more rather instructive interviews from 2006.
Podcast genius Rob Walch - Now senior exec at Libsyn, a leading podcast company. There are two interviews in this series.
ADWEEK Editor Kathy Taylor on the future of digital marketing - There are two interviews in this series.
From The Podcast
Advertising Stories
Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.Join Podchaser to...
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