In this podcast episode, Mike and Matt discuss essential methods for determining how often individuals or businesses are being searched on Google. They emphasize the significance of this data for SEO and online reputation management. Matt introduces the use of Google Keyword Planner, noting its limitation of rounding to the nearest 10 searches. He then recommends the Keywords Everywhere plugin, a cost-effective Chrome extension that provides monthly search frequency. Additionally, Matt mentions the paid tool Keyword.com for tracking keywords and search volumes. Mike highlights the importance of monitoring how people are searching for a brand and offers a service for businesses to track relevant keywords for reputation management. The episode concludes with insights on optimizing keyword selection for common names and a reminder to consult with experts for assistance.

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