On this episode we continue on the sales journey and begin the exploration of Consumer or B2C Sales roles. The landscape of business is becoming more and more homogeneous in product offerings with consumers having a wide variety of substitute goods and services to choose from. We are seeing that price is also no longer a sustainable differentiator if you want to survive. How will the salesman of the future need to evolve in order to stay ahead and navigate these dynamic and often turbulent waters of the consumer sector? What are the change drivers that have caused this shift in traditional push and pull factors that have hitherto defined a successful sales person?  Find out from Leon Kiptum, Country Manager Betway East Africa in this two-part episode on just how much the roles associated in Consumer or B2C sales such as Consumer Sales Director, Direct Sales Manager, Trade Sales Representatives, Retail Sales Associates among others will disrupt and what you need to do to stay ahead.