This is the premiering episode of a podcast series on the fundraising experiences of founders in Africa.

Guest speaker: Adeshina Adewumi John, CEO/Founder of Trade Lenda. A financial inclusion global change maker recognized by the International Finance Corporation (World Bank), Meaningful Business Ernst and Young Entrepreneur and International Trade Council in 2018, 2021 and 2023 respectively.

Main takeaways:

1. That fundraising at an early stage is more of an art. There is a one-size-fits-all strategy to fundraising, it depends on the type of investor and what you are building.

2. The importance of trust and a strong support system while rising in the African tech ecosystem.

3. VCs without capital should stop signing term sheets as it affects founders' plans and increases the risk of startup failure.

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