How do you grow a brand without losing the original spirit? Matt Lewis and Renato Poliafito of BAKED Bakery join Grace Bonney on After the Jump for an in-depth discussion on growth, transition and integrity. Find out what a day in the life looks like for somebody running a business as busy and multi-pronged as BAKED. Hear what kind of decision making goes into business growth and what drives Matt and Renato to keep moving forward with their business. This program was brought to you by Fairway Market.

“For doing wholesale business – if you don’t have a kitchen that’s operational 24 hours a day – you need to.” [14:00]

–Matt Lewis on After the Jump

“I feel like BAKED now has multiple arms – we’re like an octopus.” [15:00]

–Renato Poliafito on After the Jump