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Mike Allton
Agency AcceleratedEpisodes
Mike Allton
Agency Accelerated
1 person rated this podcast
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Episodes of Agency Accelerated
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Over 8 million workers in the U.S. identify as LGBTQ+. According to a report by the UCLA School of Law, over 40% of LGBTQ+ workers (45.5%) reported experiencing unfair treatment at work, including being fired, not hired, or harassed because of
According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it. Tha
Were you aware that Google Analytics is sunsetting their legacy offering in favor of the new GA4? Did you know that you have a limited amount of time to transition? Aside from simply being a new way of tracking website performance, what else do
Billionaire and oft-critic, Elon Musk, has successfully bid to purchase Twitter and take it back to being a privately-held company. Does that mean Twitter will suddenly be a free-for-all? Or that there’ll be ads inserted between every tweet? H
In a recent survey of agency owners, Agorapulse found that a whopping 55% of marketing agencies - over half of you - aren’t measuring the ROI or impact of social media marketing for their client’s business. As a result, 65% of agencies report h
Are you struggling to prove how effective your social media marketing is to your clients? Are you frustrated that the reports you can provide today are really nothing more than surface level vanity metrics? You're not alone. Most marketing agen
Over the past few years, Facebook, Twitter and other social platforms have come under fire for all kinds of concerns around privacy and politicized agendas, but do you know who hasn’t? LinkedIn. And with nearly 700 million members focused on bu
According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. And yet, the vast majority of brands and agencies today still do not have a customer advocacy program. We all kn
While the general consensus in marketing today is to be data-driven in all that we do, there’s a problem inherent in the data… …it’s all about the past. But if we’re trying to pitch a client on a marketing idea, that’s about something in the fu
One of the most delicate times in the life of a marketing agency is when you’re onboarding a new client. You need to balance getting all of the information you need to manage the project successfully, while simultaneously making sure that the t
If we understand that we’ll never achieve the kind of success and freedom we want for our business without growing it, how do we put processes and teams in place to accomplish that kind of growth quickly? Chris Rudolph can teach us. As a busine
Did you know over a third of adult social media users have made a purchase on Facebook? Social commerce and live shopping are now deeply integrated into platforms like Facebook and Instagram, YouTube and Pinterest, and even Amazon. Is that a tr
If we know that short video performs best on social media, how do we build a process to be able to quickly create streams of video content for all of our clients at scale? Kate Skavish can tell us. As the co-founder of Wave.video, a platform sp
Messenger marketing is the future of digital marketing, but it’s not a service every agency can offer. As an agency owner you want to provide your clients with cutting edge tools to help them succeed, but you also need to make sure they don’t p
You've created a successful marketing agency, but now you're stuck. It feels like all the growth has stopped and you aren't sure how to get back on track. The problem is that your agency's growth needs to be intentional in order for it to conti
The average marketing agency practitioner can handle just five clients. No matter how much you automate or systematize, at some point, if you want to grow your agency, you're going to need to build a team. But who do you need to be on that team
You want to accelerate your marketing agency growth, but aren’t sure how. The vast majority of agencies are not growing at the rate they want. They are stuck in a rut, making incremental gains year after year. Lee Goff's agency grew into a mult
In this quick introduction and teaser episode, listen as the Agency Accelerated producer and showrunner, Mike Allton, changes things up and interviews the regular host, Stephanie Liu. Stephanie talks about what Agency Accelerated is about, why
As marketing agencies, we're expected to be experts at storytelling. We need to tell the stories of our clients in a compelling way that gets people excited about them and their products or services. Yet how do you weave other people’s stories
Marketing agencies are constantly struggling to build amazing advertising campaigns for clients. Agencies have become so busy they don't have time to create great ideas that will impress their clients. They also lack the tools needed to execute
UGC is becoming a more and more important part of the marketing mix. But how can you use it to boost brand loyalty for your clients? The problem is that most marketing agencies don't have a process in place to capture user generated content. As
As the landscape of digital marketing changes, agencies are struggling to keep up. For years, advertising was dominated by traditional media like TV and print. But now there's a new kid on the block - online advertising. This has changed everyt
Are you a digital marketing agency? If you're like most agencies, your clients are asking for more live video. But they don't know how to do it themselves and need help from an expert. This is where you come in! You can offer remote live produc
Most companies are using AI to automate marketing activities and advertising, but how do you use it to build high level strategy? There is a lot of hype around AI right now. But what does this actually mean for marketers and marketing agencies?
Are you interested in reaching new potential marketing agency clients? How would you like to add additional revenue streams to your bottom line? The global e-learning market is projected to reach $390.6 billion by 2026 making it a fast-growing
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