Chris Denny is the founder of The Engine is Red.   With a background in both design and entrepreneurship, Chris Denny founded The Engine is Red in 2008. Chris leads the Engine team—developing inspired brand strategies, campaigns, and interactive experiences for national and regional clients. Chris and the Engine have been featured by a variety of media, including Entrepreneur, Inc 5000, AdAge, Adweek, USA Today, and CNN Money.   Today we will talk about TABOO.