In today’s episode, I am talking with Allie Quigley and she is one of the founders of a company called Impravado. What they do is help you aggregate in real-time all the KPIs. There's a lot of benefits from all the KPIs - She breaks down those benefits. I wanted to get her on my podcast because who does not want to increase your residual income, right?
True Ability To Be Able To Validate Your Hard Effort.
Ali shows you how a platform like Impravado can allow you to aggregate whether it be from Google Analytics, Facebook insight, you name it, you can pretty much pull all that stuff into a centralized real-time KPI dashboard. The reason why this is so important is because often times marketing teams are spending entirely too much time on the wrong tasks.
Automate The Entire Process, You Connect In, They Pull In All The Data For You!
Right now you might spend 50 hours a month pulling all this data from these sources, then you spend 300 hours on the actual cleanup. From there, it takes you 10 hours just to put the report together. With Impravado, they automate that entire process for you, you connect in and then they pull in all the data for you. The impacts of this can be huge - Your ability to make decisions much more quickly, your campaigns become much more efficient, because you have more time to spend on the actual optimization.
Don’t Even Need A Technical Background - They Do It For You!
Having a real-time KPI is an absolute game-changer for sure!! It is unbelievable to see your average hourly rate, your billable hours, your profit margin ...everything at a glance! And, you don't have to have any sort of technical knowledge or background to be able to get your hands on this data! So, hypothetically, if you're running a campaign, a brand awareness campaign in Facebook, a closed campaign after being pix-elated in Facebook and Google - you have six or seven different campaigns across all the different things. With Impravado, you can pull all of that into one centralized platform and give a true aggregate number of return on ad spend across all platforms for that one campaign! WHAT!! I mean, the value in that alone!
Watch An Actual Demonstration Of The Process!
Ali goes through and breaks down the process, answers questions and explains how the system actually works! She describes how Impravado is for all types and sizes of agencies and why it has been so successful!
Question And Answer Time!
Lee and Ali go through and answer the questions that come up and reply to comments regarding Impravado. If you are serious about saving time and bringing in more residual income, this is a must-see episode! Learn how your KPI dashboard works and use it to your advantage.
Click Here for the full transcript
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Website: https://www.marketingagencycoach.com
Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup
Twitter: https://twitter.com/Agency_Coaching
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