In this episode, I am talking with Andrew McBurney. He is a dynamic character that launched a SAS platform designed and created for Agencies. I'm excited to share his model with you today because I know a lot of you out there looking to get into the SAS model.

Takeaways From This Episode:

• Having The Right Software For Reviews Is Vital
• Selling A Scalpel To A Patient Instead Of To The Doctor 
• Learning How To Niche Down And Why It Is So Important
• How Review Robin Is Built  For Agencies 
• The Biggest Hurdles To Overcome Building A SAS Platform

One of the main focuses talked about is local and organic SEO for service-based businesses but a giant problem in that space is reviews, right? It's hard to get them. Even companies that know they should be getting reviews are not actually getting them. Why? Because they do not have the right solution - which is - the right software being used. 

 Hearing his story will help you to understand why I love the framework of getreviewrobin.com. I have seen more and more of the platforms take this approach, and it is paying off. Because at the end of the day agencies are the ones out there serving small business owners. This platform is created and designed for Agency owners.

"What Made You Think About Going Down The Riskier Path And Targeting The Smaller Audience? 
He describes his steps like selling a scalpel to the patient instead of to the doctor. Actually giving the patient the skills to do what needs to be done. He talks about where he originally heard this saying and how it just resonated because it is exactly how this feels. 

Starting With Niching Down And Why It Is So Important.

Not only Niching Down but picking the right niche. Andrew made a few wrong assumptions about niche marketing and he can help you keep from making the same mistakes. Once he mastered it, he realized the more he niched down, the more he doubled down on his niche, the better for the clients and that everything across the board was better -  marketing-sales got easier.
lt For Agencies And Makes It So Much Easier For You.

So many times review platforms have no benefit to the agency. They will have a package program that you can't use or they want to upsell you. Review Robin gives the purchasing power back to the agency. It gives you the flexibility that you deserve. Because at the end of the day, the agency is doing all the heavy lifting. It's not that hard to create technology, it's really hard to get out there, build a reputation, sell it and service small businesses, right. So in Andrew’s opinion, you guys are doing 80% of the work. Why should a review platform punish you and make you pay more?

Biggest Hurdles To Overcome In Building Out A SAS

1. Do not be feature Happy is the number one thing...keep it simple, stupid, please, please, please.

2.  Know what features to build and don't fall in love with your own ideas.

3. Know how your platform is doing. One thing they lacked in the early stages was not knowing the errors happening behind the scenes. 

4. Customer Service - actively going out of your way to make sure your clients are winning.

Having these systems in place makes you sleep better at night because, at the end of the day, you want to be able to know what's going on behind the scenes. With this system, Andrew was able to leverage different technologies and methods from different disciplines and make a system that works for you personally. 

Shameless Plug Check out their websites getreviewrobin.com or you can email Andrew, directly at [email protected]  and see how specific they are in what they do.