How To Get Your First Clients When You're Starting An Agency Or Dramatically Increase The Growth Of Your Business. 

In this episode, I am talking with a good friend of mine, Craig Jacobson. He's built multiple businesses and he is the one I call when I am needing any type of marketing advice because he knows what works! He Is By Far One Of The Most Brilliant Marketers I Have Ever Run Across. We Talk About A Few Subjects That Are On Everybody's Mind. 

• Where Do You Go to Get Your First Clients
• Design A Client Path - Lead Them To The Next Level
• How Long Does It Take To Define Your Product? 
• What You Should Have Known Then? 
• Blue Pill vs Red Pill Marketing -- What!!

Where Do You Go to Get Your First Clients?
They are going to go through the process. Like understanding they have a problem, then they are going to look into their options - different vendors.
Design A Client Path - Lead Them To The Next Level
It looks like it's $500 a month to start with, then they add another thing and another thing and another thing, and pretty soon, it's tasty. I call it “a client path”
You Have To Have A Third Eye View
In addition to that, while you're looking at your product line and the journey, you have to have this third eye view on it. Which means looking at your business model and what are you willing to spend to get a customer?
How Long Does It Take To Define Your Product?
You know, to get it really optimized and looking sharp? Craig and I talk about the process and about how to define your product - to get it really optimized and looking sharp.
Do You Actually Like Your Customers?
I've frequently found myself in the position that there are a bunch of people that want something that I can do for them - But I don't actually want a relationship with those people.
You have A Niche But You Are Still Talking In Generic Marketing Terms. No No No!
STOP! If you have a Niche, that means you are an expert in that field so act like it! Use their language, use their terminology show them you know what you are talking about.
What You Should Have Known Then That You Know Now?
One big thing Craig wished he would have known when he was first getting started, was the fact that you should be able to turn every vendor into an advocate for you. Everyone that you spend money with should become a big advocate.
Blue Pill vs Red Pill Marketing -- What!!
You may remember in the movie The Matrix when, Laurence Fishburne, offers them the option of wanting to go back and see the world the way it was? Or wanting to see the world as it is?
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