Bolt-On Marketing Creates Mailbox Money For Your Agency! Who Doesn't Want Mailbox Money? Listen To Joe And Learn How To Build Relationships, Community And Bring In The Money. Joe Fier, The Co-Founder Of Evergreen Profits, Is A Seasoned Marketer And Applies Most Of His Experience Helping Business Owners Grow Through Fan-Building And Creative Ways To Monetize.
In this episode, find out how agency owners can use podcasting to bring in their best client talent all the way across the board. How do they share? How can an agency best use podcasting to make their lives better?

• In a podcast, it is just you and them.
• Learning how to get the most out of a Podcast.
• Don’t be afraid of affiliate revenue - use it!
• Grow a community of fans 
• If you don't have a Facebook group, get one.
• Things are changing and community is as important as ever.

When someone's listening to your podcast, it's just you and them; it is you and the earbuds, air pods, or whatever way they are listening to you. People are not typically sitting around with 10 other people in a room listening to a podcast - so it is kind of like you are having a one on one conversation with your listener. They start to feel like they know you personally which can build trust and more followers. The more episodes, the more they learn who you are and what you are about.
Another bonus is ...a podcast can allow you to schedule one day a month to record six podcasts, like I did this day, and then you have a month-long content all buttoned up, ready to rock and roll search engines. Learn how to use YouTube, Vimeo, transcriptions, blogs, and much more!
Podcasts Are One Of The Most Valuable Tools But You Have To Use It Wisely.
You will need a promo calendar to map out the content. With affiliates and the referral partners, you do not have to stress over content! It takes a lot of the weight off. That's right, I don’t create content! They do! Why would I, I mean it would take me hours to come up with custom content all the time. Use your affiliates and referral partners. It is a win-win-win for you, them and your base. Listen to how it is done!
Joe talks about the bulk of their business, about 80%, comes from affiliate revenue.
Many agency owners that Joe has chatted with have not even thought about affiliate marketing and most are not even open to the concept. They are afraid to think about the bolt-ons to their existing offers.
Grow A Community Of Fans.
Everyone has heard about Facebook groups. Well, if you don't have a Facebook group, get one. You want to build a community. Emails, YouTube, Podcast all work together to help you build a community -- it is all about the community! And one of the funny things about Facebook is people will opt in to give you their personal info more easily. Emails I can get a 3.4% opt-in but with Facebook, I can get 50-60% opt-in!! Facebook offers Livestream - people love that! So many options and ideas with a Facebook group. Hear why and how to build your community:)
Shameless Plug Moment
The Hustle and Flowchart Podcast and Facebook Group are amazing communities! Listen to shows twice a week for an hour-long. It's a doozie and they are the crazy kind of people bringing on right now. The world's changed as you know; it's always gonna be different from this point on in some fashion, but I know community ain't going away. More than ever community and engaging with people like human podcasting is huge. Grow that community! Listen to Joe and Lee to see how branding and relationships are going to pay off!
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Website: https://www.marketingagencyc