In This Episode, I Am Talking With Rob Warner, A Numbers Man Turned Marketing Geek. One Of The Hardest Things For Agencies Out There Is To Find Really Reliable, White Label Providers That Are Not Price Gouging And Just Not Delivering Any Value And Actually Hurting Your Brand. Joe Wanted To Fix That.
Joe Went From Learning The Fundamentals Of Google Advertising To Now Being A Google Certified Adwords Expert With A Team Managing Over $24 Million Dollars Of Advertising Spend A Year. You Need To  Hear His Story And How InvisiblePPC Has Designed Everything In Their Service To Work For Both Agency And The End Client With A Simple Mantra “Make Sure That The Agency Never Look Stupid”. He Makes Sure There Is No Price Gouging And He Is Delivering Great Value.
Takeaways From This Episode:

• Learning About Smart Niches And The Benefits.
• At The End Of The Day - Remember - You Are The Expert
• Industries That Are Seeing Success With Google Ads Today.
• The Number One Challenge Faced By Agencies Today.
• What Should An Agency Be Doing Today To Protect The Growth Tomorrow?

The first topic we discussed, those smart niches, and what that means. Rob talks about working on their smart portfolio of products for about 12 months. Because of their scale, and because of their experience, they know what a good account in a niche looks like. They take all those markets where they know they say with a 90% plus degree of certainty, that if they build a campaign a certain way, with the right kind of landing pages in place with the right kind of offer in place, they know it's going to work. They call it a smart niche.
One thing I know about our industry is it is saturated with people who give a damn. They care. I mean, if anything, we care too much as an industry, we are servers. We want to go out and serve people and we take a lot of pride in that. I love that about our industry, but there's a double edge to that meaning that due to the fact you care so much, you almost let people kind of run over you a little bit. That is what I mean by bringing the pain. I have what's called the Pavlov document and it's how you train your clients. Hear all about that document and learn to bring a little pain for a better relationship with clients.
At the end of the day - remember - you are the expert. They hired you so step into the role, do your job, future pace, expectations, future pace communication, always leave the client with what's coming next. So they know what to expect and when to expect it.
Rob and I dive into three questions, the first question is, what industries are seeing success with Google Ads today? I'm interested in hearing what industries are seeing success in Google Ads today as we all come out of this thing coming out of Covid-19
Demand has never been higher than right now. Tons and tons of opportunity and surprisingly lower prices -BUT- Google is not making it easy. They are actually the biggest challenge. They're removing some of the data from the other half and removing some of the data from the interface. So, agencies are having a harder time doing their job. Suddenly, our ability to manage our client standards just got about a third more difficult.
It is time to add value and deliver value in advance to start signing people up, even if they're not ready now.
One of the hardest things for agencies out there is to find really reliable, white label providers that are, you know, price gouging alone or just not delivering any value and actually hurting your brand. There's so much that goes on out there right now, it seems like everybody wants to be a white label provider right now. Let me tell you Invisible PPC is really doing it the right way. They have built the infrastructure and have been building the infrastructure for a while now.
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