Digital Marketing Institute
Ahead of the GameClaimedEpisodes
Episodes of Ahead of the Game
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There's a lot going on with search and the effects of AI, and no-one's sure where it's all headed! One voice of reason is this week's guest, Luke O'Leary, who emphasizes the fundamentals of search marketing that won't change: good UX and optimi
How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with Roy Sexton, head of marketing at Clark Hill, on how marketi
In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures. Rand and our host Will Francis have a wide-ranging discussion covering the state of marketing in 2024, how he create
AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch? In this episode, DMI podcast producer and today's host, Emma Prunty,
Google Analytics 4 (GA4) has been up and running for several months now, and people have plenty of opinions about it. What’s great about it? What’s not so great about it? And how can you make it work for you? We invited experts Cathal Melinn,
How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders. Well, this week we get to talk with a real expert, the founder and CEO of renowned social management manag
Are you looking to change your job role or your career? Do you have a clear vision and a postive mindset to get you there? We invited the Mindful Recruiter Morgan Cummins on the podcast to share more of his wisdom and tips on tackling the job o
How do you care for the data you collect from leads and customers? Can you be sure it's secure, especially with the more widespread use of AI-powered LLM systems? In this episode, host Will Francis has a fascinating discussion with Sean Fal
Yes - it's that time. For our most popular podcast of the year! We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more cl
The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer,
Being mindful in marketing can mean anything, from taking a pause before answering an email, to considering your creativity and learning to deal with negative emotions. In this episode, host Will Francis has a fascinating conversation with An
Just how useful is ChatGPT turning out to be, a year after it blasted onto the scene? How anyone can advise anyone else on how they should be using AI?These are some of the questions that come up in this wide-reaching conversation with two DMI
We're joined on this episode by Jim Lecinski from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host Will Francis through a framew
Is Google's Search Generative Experience (SGE) actually going to change the world of search?Google's new AI-powered search is still just in Beta, and only avaiable in the US, Japan, and India (as of now) but we wanted to get some insights int
If most of us feel overwhelmed by social media, how does the owner of a social media agency manage to stay balanced? In this episode, Will Francis chats with Zack O'Rourke of Social Directions agency to find out more. They dig into how he keep
EPIC is the Irish Emigration Museum in Dublin and it has used both digital and offline channels to become extremely adept at destination marketing, winning several awards along the way. Challenging the notion that museums are dreary rooms full
Building a business across international borders brings a host of challenges, from staying on top of international legislation and regulations to being mindful of cultural norms and nuanced differences in customer expectations. After all, if yo
User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those things, along with learning to make commerical decisions based on real customer data. Brian Herron of a
The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer,
We're about to launch a new series within the podcast! Its' called AI with DMI and it'll be a regular chat between Will Francis and SEO expert Danny Richman - a smart, intelligent chat that will cut through the noise about AI and see how it rea
Are you not quite ready for the full takeover of your world by Google Analytics 4 on July 1st 2023? We have you covered!!In this bonus episode of the DMI podcast, host Will Francis gets two long-time GA4 users to fill in the blanks, tell us wh
What does it mean to be a professional in the working world today? According to executive coach Kevin Reid, "it's not just doing your job well. It's having the capability and the ability to be self aware. And to be in command of every aspect of
Before we tell you about this week's episode - check out our podcast survey and be in with a chance to win an Amazon voucher!Ever wanted to peek inside the world of advertising creative, and see how Mad Men operates, in the 21st century, in Du
Want to hear a first-hand account of running marketing from very early stage? Meet Amrita Mathur, VP of marketing at Superside, a B2B-focussed design services platform. She tells Will Francis how it worked out to join as marketing director befo
This week's guest is Tom Kendall, head of digital marketing at IBM EMEA region and a member of the DMI's global advisory council. He chats with host Will Francis about his experiences at the huge company that is IBM and his background in dig
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