For any marketplace, understanding buyer intent is vital. In the consumer space, many companies have invested in developing systems – both with and without AI – capable of doing just that. However, for B2B marketplaces gauging buying intent becomes far more difficult. This is exactly the challenge Supplyframe seeks to address with AI by understanding not just the engineering intent of companies buying electronic components but what impact events in the larger world will have as well.In this episode, host Spencer Acain is joined by Richard Barnett, CMO of Supplyframe to discuss the ways their using AI to predict market in the electronics industry and what those predictions allow them to do.