This episode is all about the issue of social media platform profitability and how tech companies can give both users and advertisers a better experience.

I discuss advertising options that take advantage of technology such as user-friendly marketing surveys, platform-specific influencer marketplaces, and user-generated content campaigns

I also explain how the standard advertising model of "interruption marketing" is ineffective, and how ad-free experiences could be earned by users who voluntarily engage with ads on their own schedule.

I believe that many people would prefer to spend a few minutes a week engaging with ads they find interesting rather than being interrupted by ads they have no interest in.

You can find the article this podcast is based on by visiting my website.