How do you build a culture of customer service? How do you get your customers to design your products?

Mike Faith started Headsets.com in 1997, and has concentrated on building his business with singularity of focus, resisting the temptation to diversify and dilute the brand. He has had phenomenal success at building a culture of customer service.

Listen to discover how he used customer-funded growth methods instead of investors.

In hiring, he tells prospective hires "DON'T bring a resume to your job interview." He has even hired Lyft drivers during a drive, based on their personality and customer service attitudes.

You won't want to miss this episode!

Please do check out headsets.com at... wait for it... headsets.com

Bill Hart is a coach at Building Champions in Lake Oswego Oregon. He is also the author of the book "White Collar Warrior: Lessons for Sales Professionals from America's Military Elite".

Podcast produced by Studio C Creative Sound in San Diego CA