The biggest problem in sales is … not knowing what the problem is. That’s why Host Dan Giordano’s guest on this episode of The All-In Podcast is taking us a layer deeper to understand that closing deals correlates with understanding human behavior. If you want to see sales soar, you’ve got to get past resistance, says Jeremy Miner, who built his highly successful career on a science-based understanding of what drives prospects. As founder of 7th Level, he is now helping others learn to manifest sales – rather than shut them down by unconsciously triggering negative responses from prospective buyers right out of the gate. Jeremy’s NEPQ (Neuro-Emotional Persuasion Questioning) framework is all about leveraging universal principles for attracting – rather than driving towards – outcomes. It all starts with identifying behaviors that communicate self-serving quotas and neediness, then changing the message. As you’ll learn on this episode, genuine curiosity, understanding customer pain points and making human connections are what’s key to cementing long-term sales relationships (and closing deals). You’ll come away from this high-level conversation with a new sales model based in neutralizing resistance. Imagine a world in which your prospects have let down their walls

If you’re interested in hearing much more from Jeremy, you can check out his podcast – Closers are Losers – at this link. You can also ask for a free taste of NEPQ 101 Minicourse by visiting his Facebook group here.

You can enjoy additional episodes of All-In here.