Things are blooming on our newest episode of #AllShineNoFlash! Josef Reiter is the founder and owner of Botanica Floral Design, a lush flower, plant and home-decor shop in NW Portland. Prior to moving to Portland, Josef spent 21 years in New York City working as a professional singer and dancer, performing in a diversity of Broadway shows including “Beauty and the Beast” and “A Christmas Carol.”  In this episode, Josef talks about what inspired his vision to open a floral shop, his decision to move to Portland and how the pandemic was an opportunity to brighten people's days.