Ep. 185 - Are you truly satisfied just coasting at "good enough" or do you have that hunger to level up and achieve even better results? In this episode, Chris tackles the idea that what clients see as a completed job may not match an expert's standards. He dives into why so often, clients simply don't have the specialized knowledge to recognize areas for improvement. It's an insightful look at the importance of getting objective feedback from real experts and why it is crucial to get uncomfortable and actively seek out opportunities to grow, rather than staying stuck in a mediocre comfort zone. This episode is sure to light a fire under you to stop settling and start striving for more.

What You'll Learn:

• 0:47 - What Chris means by “my done" is not the same as "your done"
• 2:50 - The human behavior that often leads to settling for mediocrity in business
• 6:15 - How to qualify what is really “working” and what isn’t
• 12:01 - What “better” means when it comes to marketing automation
• 14:19 - Chris compares the dynamic of clients applauding basic work to an NBA player dominating in high school
• 19:53 - The challenge Chris poses to digital marketers regarding their skills
• 24:59 - Why business owners often enable and perpetuate mediocrity in the marketplace
• 29:47 - The issue with businesses not properly investing in continued learning for their marketing and tech personnel

Resources:

• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training