Google is removing old metrics in favor of new ones made for automation and getting rid of two bid strategies that aren’t about producing results. This episode of All Things Digital Marketing is for all Google Ads advertisers.

Amazon is going to break up to duopoly. And FreshBooks brand search ad copy could use from TLC.

Apr 19th, 2019 17m 11s

If you haven’t heard, Amazon’s ad offering is kind of a big deal and growing. Plus, why you shouldn’t put your brand name in every place possible of your search text ads.

Google Fined €1.5B in Europe and Why You Need to Start Hype Videos.

Apr 4th, 2019 16m

EU anti-trust courts are back after Google with another large fine. Are hype videos bad? Nah! Do those hype videos and share your growth.

Is Instagram taking on Amazon?!

Mar 25th, 2019 4m 46s

Instagram is launching a seamless purchase experience. Do we want to give up all that data as everyday advertisers?

Automated bidding. It’s time to give up on control to Google and Facebook.

Mar 18th, 2019 19m 56s

Automated bidding is taking off like Elon Musk on JRE with some nice tobacco. AI on Google and Facebook’s native platforms has never been better. Listen to find out if now is the time to make the most of these new features.

Updates: Google AdWords 3 Headlines

May 20th, 2018 1m 54s

Discussing the recent update made by Google to allow 3 headlines to show in ad copy with the use of responsive search ads.

Search Engine Marketing 101: Keyword Match Types

May 10th, 2018 7m 34s

The basics of search engine marketing on Google AdWords, Bing Ads, Amazon, Yahoo, AOL, Apple, etc.. Giving information of the main driver of SEM... keyword match types.

Search Engine Marketing 101: About Keywords

May 4th, 2018 3m 7s

The basics of search engine marketing on Google AdWords, Bing Ads, Amazon, Yahoo, AOL, Apple, etc.. Giving information of the main driver of SEM... keywords.

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