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All Things Retail: The Store WPPEpisode from the podcastAll Things Retail: The Store WPP
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Generous Brands

Generous Brands

Released Wednesday, 19th September 2018
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Generous Brands

Generous Brands

Generous Brands

Generous Brands

Wednesday, 19th September 2018
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Hermann Behrens: At times when the world is increasingly disjointed and disrupted, how do retailers respond to the core emotions of their consumers and create experiences that are meaningful, memorable and generous?

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All Things Retail: The Store WPP

1
The Store WPP is WPP’s global retail practice. With offices in London and Chicago, we share knowledge and best practice in retail across WPP Group companies to facilitate leading-edge thinking and deliver extra value that supports our client initiatives.Our mission is to help grow the retail expertise across the Group in an increasingly dynamic landscape and extend WPP’s extraordinary leadership in retail. As a knowledge hub, we are able to draw insights from the Group’s unparalleled understanding of consumers, retailing, brands, technology and Shopper Marketing. The Store interprets learnings and insights to a broad audience inside and outside of WPP in the form of conferences, articles, webinars, guest lectures at universities, and digital content.

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