In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand recall. It's about the intricate dance of balancing a unique brand identity with a generous offer that listeners can't ignore—without giving away the store.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More