The intention of all ALPHA 4.0 engagements is for for the middle market business and owner to master; 

1. Company Lifecycle
2. Leading/Managing Change
3. Solving Problems

John Grisby works with business owners and their key management teams across multiple industries, helping them prepare/shift mindset to operate a middle-market business in the fourth industrial revolution. For a business owner 'Fourth Industrial Revolution' capacity/capability is essential.

This podcast is an introduction to help raise awareness about the fundamentals of Leading through Change, especially a middle-market business in the context of crisis and disruption. 

Topic overview;

1. The Principles of Change 
2. Leading/Managing through Change 
3. The context Change and Crisis (COVID-19)
4. The Types of Problems caused by change 
5. Executive Overview in the form of Recommendations and Call to Action