— Zack Reneau-Wedeen, Founder and Head of Product, Google Podcasts“Google will elbow its way into audio advertising. Buoyed by what they’ve learned from audio news delivered via Assistant, Google will start to make its way into this space. ”
— Max Willens, reporter, Digiday“Some smart antitrust lawyer in the US, Canada, or EU will start to look at whether market power is being abused in the podcast industry.”
— Lindsay Bowen, VP of Podcasts and Entertainment Content Partnerships, PandoraPacific Content’s take
If companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn, or Twitter begin seriously entering the audio space, it will be the catalyst for true hockey stick growth of new listeners, major advertising revenue growth for the industry, and huge new opportunities to capture time and attention by these platforms.https://rainnews.com/steve-pratt-20-podcast-predictions-for-2020-from-top-industry-leaders/
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