• Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.com
• The Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogs
• Definitions
• There’s a lot of bs being said about the industry. And it’s not totally the reporters’ fault...but it kind of is. “Podcasting” is getting lumped all together and it’s time to start understanding and explaining that “Podcasting” is a lot of different shows with very different audiences.
• Can Audio on YouTube be considered a podcast. Some good points in everyone’s response and I have some feelings on this:
• https://podcastbusinessjournal.com/can-audio-on-youtube-ever-be-considered-a-podcast/

• The Westwood One Download on Podcast listeners: https://www.westwoodone.com/2019/10/16/westwood-ones-podcast-download-fall-2019-report-women-close-the-gap-podcast-events-gain-traction-podcast-listening-on-smart-speakers-hits-a-speed-bump-and-podcast-ad-appeal-shif/

• https://www.westwoodone.com/wp-content/uploads/2019/10/Westwood-Ones-Podcast-Download-Fall-2019-Report.pdf

• Sponsor: YaYa Podcasting - Beyond the Edit, the Art of Podcast Editing - http://yayapodcasting.com/al

• Initial findings from the SuperUser Webinar from Edison Research and PodcastOne:
• https://podcastbusinessjournal.com/who-are-your-super-listeners/
• www.podcastone.com/superlisteners

• Jay Notes:
• Super Listeners at least 5 hours a week - 28% of weekly podcast listeners (5 shows a week, not individual episodes, listening over 8 hours a week) which is 22% of all US listeners
• Super Listeners are looking to limit exposure to ads (50%)
• 22% Pay for Subscription to avoid ads (screen shot)
• 1 in 5 SuperListeners are ad avoiders that you can’t reach in mainstream media
• 44% of SuperListeners pay more attention to podcast ads
• Only 17% of SuperListeners find Host Read Ads Unfavorable or worse (screen shot)
• Too many ads on: TV 62%, Radio 47%, Podcasts 24%

• Sponsor: Transition Curriculum, NextUp - http://www.transitioncurriculum.com

If you’re a College Sports podcaster (especially about football and basketball) contact Jay at his new email:

[email protected]

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