Once again, the topic of UPC’s has been gnawing at me for weeks, maybe years as this topic keeps bubbling into our business. Brands and manufacturers unfortunately need to understand how this world works and why you must play the GS1 game. I also explain other super fun stuff like GTIN’s and EAN’s. Wow, this RANT is already beyond nerdy and boring, but so important! Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh!