Do you own your listing on Amazon? Can you protect it from Amazon Counterfeiters & Hijackers? 🤔
These are some of the questions you might be interested to ask when dealing with the legalities of your Amazon Brand. In this podcast episode, we all talked about it with Robert Wright from SuperHero Legal! 💼 🔥
Visit superherolegal.com for a consultation call with Robert.
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Timestamps
00:00 - Getting to know Robert
01:43 - What is Marketplace Superheroes?
04:55 - Difference of Counterfeiter & Hijacker
06:19 - How to protect your brand from counterfeiters
08:31 - #1 Importance of strong branding
09:21 - #2 Bundle your products
10:11 - #3 Become brand registered
12:47 - Importance of clearance searches
17:10 - Ways to create brand names
19:36 - Example of an invented term
20:53 - Example of a descriptive trademark
22:21 - Purpose of a trademark
25:57 - Importance of Brand Registry
30:33 - Protecting an unregistered brand from hijackers
35:39 - How to approach Amazon support
41:15 - Amazon's accelerator program for brand registry
48:45 - Superhero Legal
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