The guest on today's episode is Mina Elias. This is his second time on Amazon Legends Podcast. He is a former competitive MMA fighter and entrepreneur, a multiple seven-figure seller in the supplement industry, an investor, an Amazon PPC expert, and founder of Trivium Group and PPC University. He excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve. In today’s episode, he discusses everything you wanted to know about amazon PPC campaigns.
Takeaways:
Quote of the Show:I look at our cost per acquisition and say what is the cost you want. This will come from two metrics. The cost of your traffic and your conversion rate. You combine them to calculate your cost per acquisition.
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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
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