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Today’s guest grew up with Entrepreneurial spirit surrounding him. All of the men in Greg Alterman’s family for generations owned and operated one of the largest grocery stores chains in the South since the early 1900’s. With all the entrepreneurial passion within him, he started his first successful shirt business while attending college at the University of Florida. Alternate Apparel successfully grew until he sold the company for $60 million dollars nearly 30 years later.

In 2015 Greg suffered from a brain hemorrhage that would change his life forever. During his recovery, he noticed that vibrant colors and clutter really were bothersome to his sight which lead him to create his newest business endeavor, m/f people. Alterman wanted to company that didn’t market towards one sex or the other. m/f people focuses on sleek and simple designs for skin care products as well as apparel. Listen in to hear more of Greg’s amazing journey!

• Family Owned business that started on the side of the road in the early 1900’s

• Greg’s Entrepreneurial spirit from early on

• Going to college on a Golf Scholarship

• What Greg did to create income once his scholarship was no longer there

• Alternative Apparel

• Selling a company for $60 million dollars

• How Brain surgery changed his life

• His vision behind m/f people

Ambition Today Question of the Day™ :
“How do you stick to the grind for so long?”

The Single Greatest Piece of Advice:
Members of the "A-list" can listen to exclusive A-list bonus clips here! If you are not a member yet be sure to join the Ambition Today A-list!

Quote Of The Episode: 
“Listen to your own gut instinct.”

Links from this episode:

• m/f

• Greg’s LinkedIn

• WeWork

• Audible

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Kevin Siskar brings you ambitious entrepreneurs inspired by Tim Ferriss Show, How I Built This with Guy Raz, Residual Income, Entrepreneur on Fire, NPR, HBR, TED Radio Hour, the StartUp podcast with Alex Blumberg by Gimlet Media, Pat Flynn, Tony Robbins, The Uncertain Hour, Bigger Pockets, Art of Charm, Dave Ramsey, Planet Money, Jocko Podcast, EntreLeadership, Zigler, APM Marketplace, This Week In Startups with Jason Calacanis, Mixergy, Seth Godin, Joe Rogan Experience, GaryVee, James Altucher, Monocle 24, How to Start a Startup, Crooked Media, and The $100 MBA Show with Omar Zenhom, and Casey Neistat.

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