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Episode #129 - How to Take Your ABM Strategies a Step Further With ABX

Episode #129 - How to Take Your ABM Strategies a Step Further With ABX

Released Tuesday, 28th April 2020
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Episode #129 - How to Take Your ABM Strategies a Step Further With ABX

Episode #129 - How to Take Your ABM Strategies a Step Further With ABX

Episode #129 - How to Take Your ABM Strategies a Step Further With ABX

Episode #129 - How to Take Your ABM Strategies a Step Further With ABX

Tuesday, 28th April 2020
Good episode? Give it some love!
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In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Conor Coughlan of financial data-management software company Fernogo. They discuss how to implement an “account-based experience” marketing and customer service strategy and why your company should embrace this approach. You’ll learn:

 

  • Account-based marketing (ABM) presents a major pitfall if your frontline customer service team isn’t following through on your marketing and sales strategies.
  • A developing trend, account-based experience (ABX), extends the marketing and sales integration of ABM to also include customer experience and address that pitfall.
  • As with any new strategy, implementing ABX at a company has to be careful and iterative to allow teams time to learn, adjust and come on board.

 

 

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