Millennial branding is more important today than ever before with the growing number of millennials in the workforce.  

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Douglas Spencer, President of Spencer Brenneman, LLC., a brand strategy consultancy based in Boston. On the show, they discuss the growing number of millennials in the workforce, and how organizations can approach millennial branding. This refers to brands being mindful of millennials in their target market and employee population.

You’ll learn:

• Why you need to keep millennials in mind more than ever.

• How you should adjust to millennials in your workplace and your target market.

• How millennials prefer to communicate and what that means for you.

Today, there are already more millennials in the workforce than any other generation, but they are about to take the majority of the whole workforce on their own. Millennials will make up 75% of the workforce by 2025, according to Deloitte.