In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Karin Aviles, Head of Demand Generation and Field Marketing at Centrica Business Solutions, which offers sustainable energy alternatives for businesses. Karin discusses how her team’s lead generation strategies have shifted during COVID-19. You’ll learn:

• Lead generation without face-to-face events forces companies to explore new ways to reach their target audience.

• With tighter budgets, marketing teams should look for ways to optimize their ROI through paid media channels. 

• People’s behaviors have drastically changed over the past few months, so it’s important to keep tabs on these trends and follow your customer.