You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. 

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Erica Weiss, Brand and Campaign Marketing Manager at SparkPost, an email intelligence software company. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok. 

What you’ll learn: 

• What are the TikTok privacy concerns? 

• What is TikTok, and how does its algorithm work? 

• What does it look like to advertise on TikTok, how does its targeting work, and should you do it?